We want our marketing read and engaged with…. right?

We all know that breaking through to your target audience when you’re up against everything else that hits their inbox can be tough. The foundation of strong performance with email marketing  is content – from the subject line to the body of your email, you have to be concise and persuasive.

Less is often more in email

Encourage a prospect to open and read your message by making everything about the process easy. A reader shouldn’t have to try to figure out what you mean, and no one wants to read more than one or two short paragraphs  when they open an email. In fact, some experts recommend limiting your message to one or two powerful sentences.

Spend time on your Subject Lines

You should be aiming for the reader to think “Yes, that seems like something I want to know more about.” Avoid gimmicks such as all caps or a row of punctuation, and use a subject line that identifies the content as simply and powerfully as possible. There’s more on Subject Lines here.

Subject lines must be enticing but honest. They should provide an idea of what’s inside, but not give the whole package away. The point of a subject line is to encourage the recipient to self-identify as a relevant reader.

Personalise appropriately