Get your email in the inbox

First things first – get your domain records sorted – SPF, DKIM and DMARC – if they’re a mystery then just ask, but without the foundations your house will collapse so let’s not waste everyone’s time building a spectacular house that will fall over with the first gust of wind. Please get these done because without them your emails won’t get into the recipients inbox.

Get it opened

All you’ve got to work with is the From Name and the Subject Line

Proven subject lines usually fall into one of the below:

• Create curiosity – have you seen x, I blame y, why did we hand our x, why we paid…, was this you [[FIRST_NAME]]?
• Offer a particular benefit – saves time, money, lighter, faster, more, less, get the xxx you want and do it in x days, generate x in y days.
• A level of scarcity – won’t last much longer, while it lasts, limited, deadline, last chance, you’re about to miss out [[FIRST_NAME]].
• Focus on the result – it achieved x in y time, helped us achieve y, how to reduce y.

Look to develop some go-to’s that you can reuse time and again.

And if you’re life depended on 50% of people opening this email what would I use as a subject line?

Use emojis and personalisation

From Names

Who you send the email from.

Please not Sales and not info – it’s lazy and bad.

If someone is the face of the business then use their name

Alternatively use a name and company name – ‘Geoff from xyz’ is great (if you’re names Geoff)

Use the Pre Header Text aka Second Subject Line

I can hear you now – what’s that then?